Your personal brand is how you appear to the world. Developing a personal brand and building a good reputation does not happen overnight. It takes a lot of persistence and hard work. What are some of the strategies you should apply when developing a personal brand for a startup?
Defining your brand as a “person”
What is the difference between traditional and personal branding? Personal branding defines the brand as a “person’; not a written message or logo. Ask yourself, if your company was a person, what would it be?
Know your audience
When running or launching a startup, know your audience. Who is your target audience? Before branding or starting any outreach activity, determine how the product will benefit the clientele, how they relate to the product, and how it will solve their problem. Understand and research your audience and the industry of your wish to align your personal brand. Without a proper understanding of the needs of your audience, it is difficult to develop a focused and successful personal brand.
Consistency leads to recognition
Develop your personal brand around your experience, skills, and core strengths. Social consumers will base their overall experience you are selling and not focus on the complete tasks. Your experience should be consistent if you want to gain recognition. Your audience should know whatever to expect from you every time there is engagement.
Understand your niche
Let us face it; developing a personal brand means identifying your sphere of influence and sticking with it. Unlike traditional marketing and branding that distributes products across the geographic regions, launching a personal brand means you are the product. Therefore, it is important to find a niche since you cannot be everywhere.
Building an online presence
How do you appear on the online front? Do you have social media profiles? Do you have a website? In this era of technological advancement, having a visible online presence is crucial for anyone launching or running a personal brand. Interact and share content on your social media pages and website.
Understand and be your real self
Running a personal brand requires one to be authentic. It is almost impossible to build a successful brand around a ‘”fake “self. Your personal brand should be a reflection of yourself. What do you stand for? What do you believe? What strengths and weakness do you have? Always remember that people connect with others. If they interact with a “fake’ person or buy into your fake persona, any sign of inconsistence from you is a recipe for disaster. Building a your brand means understanding your authentic self, and sharing it with the world.
Never stop learning
Strive to be a student of your industry, despite your expertise. Things are changing and staying updated on the market trends and changes is crucial. Launching and running a personal brand takes time and failing to stay relevant results to wasted effort. Additionally, stagnating is not a good idea either. Expand your knowledge, learn new things, and develop new skills.