You have probably started your new business just the other day, and most of the capital you had was used up in buying raw materials, purchasing business assets or paying for your business premises’ rent. You obviously need to market your products or services. You must be thinking that the small amount of money you have is insufficient to perform any successful marketing campaign. You are wrong! Below are various cost-effective marketing options that can bring you the first bunch of customers.

Social Media Marketing

At zero cost, you can market your business through social media networks such as Facebook, Twitter, Google+, Instagram, and LinkedIn among others. Social media marketing has proven to be a cost-effective marketing tactic that can reach customers from all over the globe. For instance, Facebook had 1.65 billion users in the first quarter of 2016. In March 2016, Twitter had 310 million users. What does this mean? If properly harnessed, social media marketing can market your business effectively, and at no extra cost.

Search Engine Optimization

In the contemporary business world, any business without a website stands a very slim chance of beating the competition. Therefore, if you do not have one, it is high time to get one. If you already built your website, you need to increase your site’s visibility in the unpaid search engines. Optimizing your content for search engines increases your visibility especially for new customers. With search engine optimization (SEO), you can rank your website using the commonly used search terms, at no extra cost.

Email Service

We are living in an era of technology, and the use of emails has replaced the traditional mailing service. More so, the use of smartphones has enabled users to access their emails on their handheld devices, even while traveling. All you need is emails of your customers, and you can send a single email to all contacts just with the click of a button. An email service is a useful platform to communicate information about new products, discounts, upcoming events, and changes in business hours or location. This option is way cheap and more sustainable compared to the traditional mailing service.

Word of Mouth

Customers can be a very useful marketing tool if used in the right way. If you offer excellent customer service, your customers will obviously refer you to their friends and family. The customer is the king. Keep it that way, and news about your business will travel so fast, you won’t believe it. Alternatively, you can ask your customers to refer others to you. Most customers will be willing to do this, but it is up to you to take the initiative and ask them.


Coupons will help you attract new customers and expand your customer base. Research shows that most people will ensure that they use any coupon they get. Coupons offering future discounts will ensure that a customer returns to redeem the discount. Take advantage of coupons and increase the number of customers visiting your business.

Do not fail to market your business just because you think you do not have enough money. Using the above cost-effective methods, you can increase your customer base.