It is never too soon to develop a corporate culture at your startup. Instilling a strong company culture from the first day influences the success of the company. Few people pay attention to the company culture when starting a business. They hardly put any effort. However, developing a strong organization culture needs a lot of diligence.

Why is it important to have a business culture? Experts say that the company culture will determine the quit or failure rate by 50-60 percent within the first two years of operation. Here are a few strategies that will create a healthy company culture at your startup:

The organizational culture is the general behavior at work. How do you relate with the employees? How do they relate with each other? Effective and frequent communication is the first step to creating a strong work culture.

Communication allows the management team and the employees to share information, and exchange ideas and concerns. Communication can be verbal or written. Additionally, both negative and positive feedback is communication. However, criticism should be constructive. Employees should feel appreciated when they perform well. If criticism is necessary, ensure it is done properly.

What values are important to the business? Shaping your business culture requires one to understand the kind of company you want. Afterwards, consider factors that will advance towards that goal. For instance, do you need a dress code? Do you prefer solo effort or partnerships? Tackle the issues early enough, you can do it solo or involve the other stakeholders. Build the company to suit your vision.

A strong corporate culture requires owners to protect their values. After identifying and shaping a healthy company culture, it is time to perpetuate what you created. It begins with the hiring process. Hire people who bear some resemblance to one another and hire those whose values are consistent with that of the organization. Mitigate the risks as they arise. Having and maintaining a healthy culture is the difference between average and successful startups.

We appreciate that companies define and document their values. However, we should realize that cultures evolve over time. The startup management should review it on a regular basis and value its effectiveness over time.

Train and reward your employees. Businesses should strive to grow and improve their employees’ performance. Some will offer on-job-training or seminars. It is a win-win situation. While the employees increase their chances for a promotion, the employer gets a polished and better-performing employee.

Show some appreciation to the hardworking and behaved employees. Rewarding the employees is enough motivation. It does not have to be a big gift. It may be a simple birthday cake or giving them bonuses at the end of the year. The small gestures motivate the employees, which is good for business.

Building a strong and positive company culture at a startup promotes longevity of the business. Take time to determine the feelings of the employees towards the shared values. Also, set some time aside to nurture it to suit the vision of the startup.